USA Dresses
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Situation
Usa Dresses is a boutique that focuses on brides, bridemaids and guests for weddings. Their unique selection on imported dresses makes them an standing out option for women that are looking for elegant, romantic and modern styles.
Task
The boutique had a massive growth on social media and didn’t have a visual identity that follow their refined and stylish vision and products.
Action
A new visual brand was developed considering a new logo, a color palette that represented their essence, social media templates, art direction and filters for pictures and different design elements for the business.
Results
Social media growth in followers for instagram increased in 75% over a 3 month period after the realease of the new visual identity. The new brand allowed a new interior design look and feel and also new packaging for faster deliveries.
