Action

• Strategic Branding: A solid global brand was developed showcasing the digital solutions Fussen provides, hands on of the products to the dental community and international participation on exhibitions and conferences. The brand book is linked to graphic resources, to streamline online processes with distributors and internal team.

• Content marketing: new communication channels were made, planned and pulished content with 100% organic growth in 3 month period with 1800 followers gained.

• Management of in-person and online events: I develop online events in spanish for Latin America through Zoom and in-person events at universities in Argentina, Chile and Costa Rica.

• Competitive analysis: I participated in an international dental fair for Latam in which I analyzed the market in price, presentation, product and promotions for the marketing and sales team.

Results

Thanks to the new image we achieved new clients in new countries.