Proinnovate Peru
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Situation
The National Program for Technological Development and Innovation - ProInnóvate, an entity of the Ministry of Production, manages and grants funds for the financing of innovation projects, entrepreneurship, productive development and support entities at the national level in Peru.
Task
ProInnóvate began its operations in 2021, from the union of previous entities and sought to create a new identity reflecting its values: innovation, inclusion and integration
Action
A coherent visual and verbal identity was developed from the logo, color palette, use of photographs and graphic pieces for the brand launch.
Results
The brand was presented to the public by the President of Peru and the Minister of Production. It currently has 23 thousand followers on social channels and the government in 2024 alone has contributed $6k million to finance the entity's ventures.
