ProInnóvate is Peru’s national program for technological development and innovation, supporting entrepreneurship and innovation through public funding. Following its creation in 2021, the program needed a new identity to unify its legacy organizations and communicate its values of innovation, inclusion and integration.

I developed the new visual and verbal identity in collaboration with the teams and stakeholders from the organizations involved, aligning the logo, color system, photography and communication materials to launch ProInnóvate as a unified national brand.